About Me
During my early days as an art director at AC&R in New York City, I had the privilege of collaborating with iconic figures like Mia Hamm, Wilt Chamberlain and Larry Bird on national print and TV campaigns for clients Foot Locker and Lady Foot Locker. This enriching experience paved the way for my journey to Earl Palmer Brown in Maryland and later their NYC office as co-creative director, where I created campaigns for Worldcom featuring Michael Jordan, as well as brands like Champion JogBra, Sentinel, Blue Cross, and Hills Science Diet Pet Food.
Transitioning to Grey Advertising in New York expanded my repertoire, overseeing campaigns for renowned brands such as Stove Top Stuffing, Clearasil, and Advil. As Associate Creative Director, my copywriter Lulu Abrams and I spearheaded the creative direction for the Playtex portfolio, managing both online and offline initiatives across seven brands including Wet Ones, Playtex Baby, Baby Einstein, and Playtex Sport & Gentle Glide. Notably, at Grey, I had the opportunity to craft a campaign for the Partnership for a Drug-Free America.
My tenure at Grey also involved leading DTC projects for Botox Cosmetic, Imitrex, and Actonel. Long-term freelance at Rapp NYC deepened my expertise in pharmaceutical advertising, and fueled my passion for memorable design and bold concepts in that field.
A transformative vacation in Stowe, Vermont, left an indelible impression, prompting my decision to leave the bustling city life behind in 2009 and embrace the tranquil charm of Burlington, Vermont. At KSV, the state's largest agency, I served as ACD/art director, steering campaigns for clients such as King Arthur Flour, Fairpoint Communications, and National Grid. Our work spanned various mediums, from print and television to mobile, web, games, social media, and videos.
In 2011, I founded Perfect Circle Communications & Design, driven by the vision of offering clients the caliber of big-brand, big-agency experience without the many layers involved. For a decade, my team and I delivered top-notch creative work to a diverse array of local and regional clients. In 2016, PCC&D won the prestigious "Best in Show" award at the AIGA Vermont Design Awards for our work on the Candelicious logo design.
In 2021, I virtually returned to NYC to join FCB Health as a Group Art Supervisor, contributing to impactful campaigns for various DTC and HCP Sanofi brands Alprolix, Eloctate, and Rare Blood Disorders.
When I'm not playing on the Mac, you can find me exploring the Vermont trails, hitting the courts, or experimenting in the kitchen.